The entertainment industry in South Korea is reeling after the tragic death of 29 year old TV personality and model Kim Jong suk, who died after falling from a high rise apartment building in Hanam, Gyeonggi do, on June 4, 2025. His untimely passing has sparked grief and deep conversations around mental health, online scams, and the emotional toll of financial loss.
According to statements released by his family, Kim Jong suk had recently been defrauded by someone he knew, falling victim to a fake investment scheme that left him financially devastated. The scam reportedly led him to lose his entire fortune savings he had built through years of hard work in the entertainment industry.
Kim’s sister, who has spoken publicly in the days since his death, clarified that the tragedy followed a heated argument within the family but she strongly denied speculation of domestic violence. Instead, she pointed to emotional and financial stress as the primary contributing factors, emphasizing that her brother was deeply affected by the betrayal and the weight of his financial collapse.
“He was scammed by a friend he trusted,” she shared. “It wasn't just about money. It was about feeling betrayed, broken, and hopeless.”
On June 6, just two days after his passing, Kim was laid to rest, with his family and close friends in attendance. Tributes poured in from fans and colleagues who remembered him as a warm, charismatic figure who brought energy and light to every project he touched.
Kim Jong-suk had been gaining attention in South Korea’s entertainment scene through his modeling work and TV appearances. His death has prompted public outcry over online fraud, particularly among young celebrities and influencers who are increasingly targeted by scammers.
This incident is also reigniting discussions around mental health support in the public eye. While Kim may have been a rising star, the private struggles he faced were overwhelming. Mental health advocates are urging anyone experiencing similar emotional pain to seek help, speak up, and understand that they are not alone.
If You or Someone You Know Is Struggling
If you’re dealing with financial loss, emotional distress, or thoughts of self harm, please know there is help available. In South Korea, you can contact:
Mental Health Center Crisis Hotline: 1577-0199
Suicide Prevention Hotline: 1393
Internationally, organizations like Befrienders Worldwide and Lifeline provide support in multiple languages.
Kim Jong-suk’s story is a heartbreaking reminder of how fragile life can be behind the scenes, especially when financial stress and emotional isolation collide. As fans grieve his loss, his story also serves as a powerful call to action to stay alert against scams, to check on our loved ones, and to make mental health care more accessible and stigma free.
May he rest in peace, and may his story inspire protection, compassion, and awareness.
